Everything a traditional brokerage offers
Our Flexible Full Service program delivers the same full-service experience you'd expect from a traditional brokerage - professional marketing, MLS® System exposure, agent showings, expert negotiations, and all paperwork handled by licensed agents.
The difference? We've introduced options traditional brokerages don't offer.
If you choose to show your home (to buyers that we attract through our advertising) you'll save up to 70% in real estate commission. Even if you don't show your home, you'll still save thousands with our reduced fees.
The Flexible Full Service program is not for-sale-by-owner. You won't negotiate with buyers or handle the selling process yourself. However, you can choose to host open houses or provide first-visit access to unrepresented buyers for added savings while we take care of everything else.
Full service, modernized - so you pay less.
First
We eliminated outdated practices that no longer provide value to today's buyers and sellers.
Next
We optimized proven systems and services to be modern, innovative, and flexible.
And finally
We adjusted our fees to better reflect a new, efficient, fair-fee model. Better options. More choice.
100% Alberta Owned & Operated
35+
Years Experience
247+
Alberta Communities
12,500+
Transactions
$76.5M+
Commission Savings
The full-service experience you'd expect
with more options and fair, transparent fees.
MLS® System & REALTOR.ca
The same platforms used by all REALTORS®. Get maximum exposure through Canada's largest real estate network.
Adaptable Showings
Optional: personally show your home to buyers we attract and save up to 70% on the fees. Prefer us to host every showing? We'll handle everything - you still save thousands vs expensive commissions.
Always Full Service
Whether you show your home or a REALTOR® does, we always follow up with buyers, negotiate the sale, complete all paperwork, and manage the details through closing.
Ready to Sell in Calgary?
Seller Direct® has developed flexible, innovative, and efficient full-service processes to ensure our clients and Agents have an amazing real estate experience.
Proven Success Since 1991:
We're Canada's original fee-for-service real estate company!
Whether you show your home or a REALTOR® does, with our flexible full service program we always negotiate the sale, complete paperwork, and manage the transaction to a successful close.
Get Ready to Sell:
Pricing Information
Up-to-date neighborhood data, including active listings and recent sales.
Compare your home to similar properties and make informed pricing decisions.
Free Home Seller's Guide
Step-by-step guidance on selling your property, maximizing its value, and preparing for showings.
Tips to help you budget for closing costs and avoid common pitfalls.
Reach More Buyers, Faster:
List on the MLS® System & REALTOR.ca
Get exposure on Canada's most popular and trusted real estate platforms.
Reach buyers directly where they're searching, with no unnecessary overhead.
Thousands of REALTOR® Websites
We'll share your listing across a vast network of professional REALTOR® websites.
Your property will be exposed to qualified buyers worldwide.
Professional Photos & 24/7 Virtual Open House
A picture is worth a thousand words. We'll showcase your property with high-quality photos.
A free virtual tour will be linked to your REALTOR.ca listing for an unforgettable first impression.
Yard or Window Sign w/ QR Code
Attract local buyers with professional signage. A QR code on the sign offers detailed property info and photos on the spot.
Upon request, we'll include up to two free open house or directional signs.
Buyer Inquiries & Showings
Buyer inquiries and showing requests are managed by our team, with you kept fully informed.
If you choose to host a showing yourself, we coordinate the details around your schedule.
Professional Negotiation
We'll prepare and explain all legally compliant real estate contracts and forms.
Our team will guide your transaction to a safe close so you don't have to worry about the paperwork.
Amazing Support
Receive chat and email support from knowledgeable real estate experts.
Get quick answers and listing assistance at no additional cost.
Discounted Legal Fees
Save on closing costs with discounted legal fees from our network of real estate lawyers.
Enjoy smooth, professional handling of all legal documents and processes.
Ready to Sell in Calgary?
Contact us today for a free consultation and learn how our Flexible Full Service program can save you thousands compared to traditional full-service commissions - with the same professional support from start to finish.
Looking to Buy Anywhere in Alberta?
Browse listings, explore neighborhoods, and learn about living in Alberta. Buy or sell property with Seller Direct Real Estate.
Frequently Asked Questions
Save thousands on commission with full MLS® System and REALTOR.ca exposure.
We are called Seller Direct® because our model gives sellers more direct control over important parts of the sale while still benefiting from licensed brokerage support. Depending on the service option you choose, you can take a more active role in showings, communication, and decision-making while saving substantially on listing costs.
Seller Direct® gives you a middle ground between selling privately and hiring a traditional commission-based agent. You get full MLS® System and REALTOR.ca exposure, real brokerage support, and flexible service options, while keeping more control and potentially saving thousands in listing costs.
Flexible Full Service gives you the same core services most sellers expect from a traditional brokerage, including marketing, MLS® System and REALTOR.ca exposure, negotiations, and paperwork management. The difference is that Seller Direct® offers more flexibility and fairer pricing, which can reduce your overall listing cost.
Yes. If you want to personally show your property to buyers attracted through our marketing, you can. We still handle the professional side of the sale, including follow-up, negotiations, contracts, and closing details. Choosing to show your own property can also reduce your listing cost further.
No. Flexible Full Service is not a for-sale-by-owner program. Our licensed REALTORS® represent you, manage the sale, and handle the details from start to finish. It is a full-service brokerage option with more flexible and cost-conscious pricing.
Many buyers appreciate being able to communicate directly with knowledgeable owners who know the property well. At the same time, your property still has the credibility and exposure of being professionally listed on the MLS® System through a licensed brokerage.
Yes. We provide access to market data, recent sales, and comparable listings so you can price your property more confidently. You remain in control of the asking price, but we help you make a more informed decision based on the market.
Yes. Your property is listed on the MLS® System and REALTOR.ca, giving it exposure where buyers and REALTORS® are already searching. This gives your property the same core marketplace visibility that traditional MLS® listings receive.
Save thousands in listing fees to Sell your
property in Calgary
We're the pioneers of fee-for-service real estate
Save thousands vs traditional percentage commissions
Full MLS® System & REALTOR.ca exposure