Guided property setup
Seller Direct guides you step-by-step as you provide your property details and listing information. You can provide the photos and measurements or use a professional.
Real estate on your terms®
FLAT FEE REAL ESTATE IN Rural Rocky View County
What if selling your home didn't cost you $26,500 in commission?
Selling your home should not mean giving up more equity than necessary. With Seller Direct, you get professional MLS® System and REALTOR.ca exposure, licensed brokerage support, and a guided process — for a fixed flat fee.
Since 1991 Serving homeowners
428+ Alberta cities and communities
12,500+ Successful transactions
$76M+ Estimated commission savings*
YOUR EQUITY MATTERS
The cost of selling matters because your next step matters.
The money you keep when you sell isn't just a number on paper. It can help with your next home purchase, renovations, debt reduction, retirement planning, or simply giving you more flexibility after closing.
Every dollar you keep is a dollar that can work for your future.
HOW WE'RE DIFFERENT
We're not a discount real estate service.
We're a smarter way to sell.
This isn't DIY selling. It's professional exposure with licensed brokerage support — while you stay in control.
Professional exposure
Your listing is professionally prepared and published on the MLS® System and REALTOR.ca — where buyers and their agents search.
You're not alone
Seller Direct is a licensed brokerage. After you select a plan, you'll have access to seller resources, step-by-step guidance, and the support you need.
You stay in control
You decide your asking price, showing schedule, and which offer terms work for your situation. You make all the important decisions.
You keep more equity
Instead of paying Seller Direct a percentage of your sale price, you pay a flat fee for the professional services you choose.
THE MATH
What does the math look like?
Why should a higher-priced home automatically equal a higher commission? In many cases, the amount of work is remarkably similar.
$500,000
Commission example
$19,000
Seller Direct
$849
Potential commission savings
$18,151
Example
$750,000
Commission example
$26,500
Seller Direct
$849
Potential commission savings
$25,651
$1,000,000
Commission example
$34,000
Seller Direct
$849
Potential commission savings
$33,151
Commission rates are negotiable and are not fixed by law. These examples are for illustration only and use a commission structure of 7% on the first $100,000 and 3% on the balance. Actual savings vary by property price, selected services, market conditions, and cooperating brokerage compensation. Buyer-agent compensation, if offered, is separate from Seller Direct's flat fee and remains your decision.
Try our savings calculator. Run your own numbers →THE TRUTH
Common myths. Straight answers.
Myth
"Flat fee means I'm on my own."
Reality
Seller Direct is a licensed brokerage. Your listing is professionally marketed, and you'll be supported by our listing and transaction support teams.
Myth
"My home won't get enough exposure."
Reality
Your listing appears on the MLS® System and REALTOR.ca — the same networks real estate professionals use. Buyers will find your home just like any other listing.
Myth
"It's too much work."
Reality
You'll manage more communication and coordination, but you won't do everything. The process is structured, guided, and supported. You choose how much help you want.
Myth
"Only experienced sellers can do this."
Reality
Many successful Seller Direct homeowners are first-time sellers. We provide the tools, resources, and support to guide you through every step.
CLEAR ROLES
Who is responsible for what?
At a glance, here's how the responsibilities break down.
You manage
- Property information & photos
- Showings & property access
- Buyer & buyer-agent communication
- Offer decisions (price, terms, conditions)
- Coordinating your preferred timeline
Seller Direct provides
- MLS® System & REALTOR.ca exposure
- Professional listing submission and distribution
- Seller tools and step-by-step resources
- Licensed brokerage framework
- Support and transaction help based on your plan
You make the final decisions. We prepare you to make them with confidence.
THE SUPPORT
Choose how much help you need.
Every Seller Direct plan includes professional MLS® System and REALTOR.ca exposure. From there, you choose how much preparation, marketing, guidance, and transaction help you want from us.
Every plan includes
- MLS® System and REALTOR.ca exposure
- Seller-managed showings and buyer communication
- Listing tools and seller resources
- Free listing updates and price changes
More support is available
- Pricing information and neighbourhood data
- Yard, window, open house, or directional signs
- Offer review and guidance
- Telephone, Zoom, or email support
- Professional preparation of offers, counteroffers, and transaction documents
Want more support? Choose a plan with the preparation, marketing, guidance, and transaction help that fits your sale.
See support plansCOMMON QUESTIONS
Questions? We've got answers.
Do I need to be a real estate expert?
No. Seller Direct provides the tools, resources, and support you need. Many successful sellers are first-timers who appreciate having a clear process and professional support behind them.
How much does it actually cost?
Plans start from $849. The exact cost depends on the support level you choose. You can see all plans and pricing here →
What if I need help during the process?
Support is available seven days a week by phone, email, or Zoom. Our team is here to help with questions, guidance, and support according to your plan.
Will my home show up on REALTOR.ca?
Yes. Your listing appears on the MLS® System, REALTOR.ca and thousands of other real estate websites— the same networks used by real estate professionals.
What if I'm not sure which approach is right for me?
That's exactly why we offer a free, no-obligation consultation. Book a call →
HONEST FIT
Is a self-managed sale right for you?
This approach works well for many homeowners. It's not right for everyone — and that's okay.
It's likely right if:
- You want to keep more of your equity when selling
- You want to stay involved in the process
- You want to communicate directly with buyers and buyer agents
- You want professional exposure without paying a full commission percentage
It likely isn't if:
- You prefer someone else to manage most communication
- You don't want to coordinate showings or access
- You want a more hands-off, fully managed experience
One approach is not better or more successful than the other. The right choice for you depends on how involved you want to be, how much support you need, and what creates the best outcome for your situation.
Explore REALTOR®-Managed Selling →YOUR NEXT STEP
See the plans, support levels, and calculator.
Compare options, understand what's included, and see the numbers for your own expected sale price.
1
You're here
Understanding your options
2
Compare plans
See support levels & pricing
3
Choose your path
Select the plan that fits
Not ready? Start from the beginning →