Answer five questions
Tell us how involved you want to be in managing the sale.
Real estate on your terms®
SELLING IN Red Carpet
Two professional options to sell your Red Carpet home.
Which home-selling approach fits you?
Since 1991Serving homeowners
428+Alberta cities and communities
12,500+Successful transactions
$76.5M+Estimated commission savings*
YOUR FIVE-QUESTION GUIDE
Five questions. One clear next step.
Receive a recommendation
See which selling approach most closely matches your preferences.
Review the complete service
Continue to pricing, inclusions, responsibilities and next steps.
About 30 seconds
Five straightforward questions
No contact information
Explore without obligation
Immediate recommendation
Continue to the service that fits
START YOUR 30-SECOND GUIDE
Choose the answer that sounds most like you.
There are no right or wrong answers. We will use your five responses to identify the selling approach that most closely matches your preferences.
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YOUR RECOMMENDATION
Why we recommend this option
Prefer to compare the services yourself? View the responsibility comparison
REALTOR®-MANAGED OR SELF-MANAGED
Who manages each part of your Red Carpet home sale?
Both approaches include professional MLS® System and REALTOR.ca exposure. The main difference is who manages showings, buyer communication, negotiations, paperwork and the day-to-day selling process.
| Activity | REALTOR®-Managed Selling | Self-Managed Selling |
|---|---|---|
| MLS® System / REALTOR.ca exposure | Included | Included |
| Professional listing setup | Included | Included |
| Forms and guidance | Included | Included |
| Customer support | Included | Included |
| Showing coordination | REALTOR® | You |
| Buyer and buyer-agent communication | REALTOR® | You |
| Offer strategy and negotiation | REALTOR® leads | You lead |
| Paperwork coordination | REALTOR® manages | Shared |
| Final decisions | You | You |
REALTOR®-MANAGED SELLING
An experienced REALTOR® manages the process
Designed for homeowners who want a REALTOR® to coordinate the day-to-day sale, provide advice, communicate with buyers and buyer agents, manage paperwork and lead negotiations.
- Professional advice and strategy
- Showing and communication coordination
- Offer and negotiation representation
- You retain every final decision
SELF-MANAGED SELLING
You manage the sale with Seller Direct support
Designed for homeowners who are comfortable arranging showings, communicating directly and taking the lead through offers while using professional exposure, tools, forms and Seller Direct support.
- MLS® System and REALTOR.ca exposure
- Professional listing setup
- Forms, tools and customer support
- You control the process and decisions
Complete pricing, inclusions, available services and next steps are provided on each service page. Selling costs vary by property, selected services, market conditions and any cooperating-brokerage compensation. Commission rates and fees are negotiable and are not fixed by law.
COMMON QUESTIONS
Choosing how to sell a home in Red Carpet
What is the main difference between the two approaches?
The difference is who manages the day-to-day selling process. With REALTOR®-Managed Selling, an experienced REALTOR® coordinates the sale and provides representation. With Self-Managed Selling, you manage showings, communication and negotiations using professional exposure, tools and Seller Direct support.
Will my home appear on REALTOR.ca with either approach?
Yes. Both include professional MLS® System and REALTOR.ca exposure, subject to the applicable listing agreement and service details.
Who communicates with buyers and buyer agents?
With REALTOR®-Managed Selling, your REALTOR® manages those conversations. With Self-Managed Selling, you communicate directly with buyers and buyer agents.
Who manages showings?
With REALTOR®-Managed Selling, your REALTOR® coordinates showing arrangements. With Self-Managed Selling, you arrange and manage your own showings.
Who negotiates offers?
With REALTOR®-Managed Selling, your REALTOR® provides advice and leads negotiations. With Self-Managed Selling, you take the lead when reviewing and negotiating offers.
Do I still make the final decisions with REALTOR®-Managed Selling?
Yes. Your REALTOR® advises you and manages the process, but you make the final decisions about pricing, showing instructions, offer terms and whether to accept an offer.
Is Self-Managed Selling only for experienced sellers?
No. It may suit first-time or experienced sellers who are comfortable being hands-on. Seller Direct provides the listing setup, professional exposure, resources and support included with the selected plan.
What happens if my five answers are divided?
When neither approach receives at least three of your five answers, the guide recommends a phone or Zoom conversation. A Seller Direct team member can explain the responsibilities, service differences and next steps before you choose.
Are both selling approaches available in Red Carpet?
Yes. REALTOR®-Managed Selling and Self-Managed Selling are both available in this location.
YOUR NEXT STEP
Get your service recommendation.
Answer five questions to identify the selling approach that most closely matches your preferences.
Free Seller Direct Consultation
Talk through your selling options.
Tell us a little about your property and what you are trying to decide. We will help you understand your options before you choose a path.
No obligation. No pressure. Just practical guidance.
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